On our trip to South Africa we met some cats from a cool local brand called 2Bop. The brand draws inspiration from music culture and more importantly, classic video games. Don't get it twisted though: This is not a 8-bit hipster bandwagon movement. In South Africa, video games were very popular at corner shops and arcades in the1980’s and early 1990’s. During the racial segregation system in place called apartheid, the disadvantaged areas had little to offer in terms of exposure to cutting edge international design or computer technology, but the bootleg arcade games that used twenty cent pieces (a 2Bop) to play at the corner shop were a window into what was happening in the outside world. In 2004, founders Anthony Smith and Bradley Abrahams took this childhood memory of many and connected it with apparel, thus jumpstarting the brand. It goes to show that you can make big things happen no matter where you're at. Salute!
Check out their new lookbook: