Dutch leading niche music festival Appelsap started a campaign to publish a book. SO FRESH IT HURTS intends to shine a light on 15 years of Amsterdam street culture, highlighting 15 years of "fresh" music, fashion, talent, art, street culture, design and nightlife - A unique visual story of the Amsterdam street culture and its key players since the year 2000.

The book wil contain stories of musicians, fashion brands, entrepreneurs and people that have been shaping Amsterdam's underground scene for more than a decade while elevating each other and becoming an inspiration for many, such as Ben G, Cinnaman, De Jeugd van Tegenwoordig, Dekmantel, FS Green, Habbekrats, Parra, Petrovsky & Ramone, Tom Trago, Top Notch, Vincent van de Waal, Patta and many more.

Help the book come to fruition with your support HERE.

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