When it comes to presentation, Converse always does things proper. To unveil their latest footwear project, a plethora of media and guests (including us) were invited to witness the official presentation in the beautiful city of New York. To get in a "Modern" state of mind, we first hit up the Whitney Museum of American Art to explore works by iconic artists such as Diane Arbus, Richard Avedon, Jean-Michel Basquiat, Robert Frank and Andy Warhol. Favourite artists whose seminal works were influenced by culture, which in turn helped shape and change culture. Appropriate!
Views from the Whitney
The caravan then traversed up 10th Ave towards the Skylight Modern event space, where we were greeted by Converse archivist Sam Smallidge. Cliche, but fact: It's important to know where you came from in order to know where you're going, especially when the subject is arguably the most sacrosanct silhouette in footwear history. The work Sam and his team put in was highly impressive, collecting and laying bare a wealth of archival material which offered a deep insight into the All Star's rich history even for the most seasoned devotees.
Converse's global footwear director Ryan Case was also present to eloquently take us from the old to the new: The Converse All Star Modern, the evolution of an icon. Already receiving a subtle update with the Chuck II, the beloved icon is now streamlined to a greater extent and could even be considered a new silhouette. Building on the original 1920 All Star, Converse has further updated the sneaker with modern characteristics in terms of design and construction. Innovative features include circular knit uppers and Nike Hyperfuse technology, together forming a very lightweight shoe with a contemporary appearance, yet with the Converse vibe we're so familiar with. The introduction of the Converse All Star Modern begins a celebration of Converse's deep legacy, with variants of the Modern concept anticipated throughout 2016 and onwards. Be on the lookout for the release at Patta on Thursday, June 16. More information HERE.
On route to group dinner at the New Museum's Sky Room. Pass the aux cord!
A word from Sir Simon Wainwright, global communications kingpin. Great food courtesy of Poppy's
A big and special thank you to the wonderful Converse team for the cool gifts and more importantly for having us: Randy Soewarno, Simon Wainwright, Christine Su, Ryan Case, Sam Smallidge, Valentina Moreno, all of the international crew, and the Gansevoort Meatpacking NYC staff!
Hit up #ConverseModern on Instagram for more cool stuff!
All photography by Masta Lee