In honor of the upcoming 2016 Summer Olympics to be held in Rio De Janeiro, Brazil, Diadora has partnered with 7 boutiques from across the globe (24 Kilates, Hanon, Solebox, Concepts, Packer, Kith and Patta) to create 7 unique collaborations. Each set consists of a model from the brand's 1989 running shoe catalog: The Intrepid or the I.C. 4000, both first made to mark the 1988 Seoul Olympics. The packs are further supplemented with an athletic track jacket, sports shirt, and is completed with a duffle bag, all made in Italy.
Patta’s take on the pack uses a colour combination of plum, rose, blue and grey to create a fresh and energetic look overall. While presenting the same construction as the original model, the Diadora x Patta I.C. 4000 sneaker mixes premium nubuck and nylon mesh set atop a clean midsole. In addition, the lining of the shoes as well as the jacket are adorned with “9:79”, referencing the controversial world record set (and later rescinded) by former Diadora-sponsored sprinter Ben Johnson.
The Diadora x Patta “From Seoul to Rio” pack is set to launch in store and online at Patta and select Diadora accounts on Friday August 5th.