FOREVER CHUCK

Now 100-years old, the Converse Chuck Taylor is an everlasting symbol of youth culture. The “Forever Chuck” campaign, launched this past February, connects the brands street style icon with a new generation of creators. Today, Converse officially debuts the the final piece of the campaign: a film entiteld “Forever Chuck,” which serves as an homage to a new generation defining culture and style. In it, director Karim Huu Do creates a visual collage of the dreams and desires that drive a diverse cast of creative collaborators like Keith Ape, Millie Bobby Brown, Sean Pablo, Vince Staples, Maisie Williams, Winnie Harlow and more — all long-time fans of the Chuck Taylor.

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