For the people who haven't had the chance to visit or only caught glimpses of our brand new London store, here is a closer look with images by the amazing Vicky Grout. The interior is designed by Amsterdam-based Lili de Goede (studio-lili.com), who we teamed up with to create what we were looking for: Simplicity, versatility, functionality and durability, mostly reflecting the original Amsterdam location. The majority of the interior is wood-based, with a simple piping system and shelving to display products. Within the wooden panels are hidden storage spaces for electronics and the like. The counter is kept tight and clean with glass displays to showcase accessories. Music is very important to us, so the store has been outfitted with a Sonos system, a smart network of speakers that fills the space with clean sound without disturbing our kind neighbors. The interior is finished off with a custom curtain for the fitting room, and of course, a Patta doormat. Swing by 6 Silver Place in Soho, London if you have the chance!
6 Silver Place
W1F 0JS London