Nike A.V.E. Event at Precinct 5

thumb

A.V.E.
2012

Unite behind our eleven.
Share their joy and their pain.
Their triumphs and their tribulations.
Win or lose, we share everything.
Followers are redundant.
Leaders are essential.
We need vision, we need expertise.
We need winners. We need you till the end.
Your blood, your sweat and your tears.
Oranje till the end.

Allen Voor Een Manifesto

Video Niek Pullis & Kaiser Sound Studios
Music by TomTrago

This past Monday, Nike launched the rather mysterious A.V.E. or Allen Voor Een-campaign at Precinct 5, which had been dressed up for the occasion: Black top to bottom walls, lifesize manifesto tablets and lion head-logo's made things feel even more secretive. After some drinks and chats, MC Lentini and Dutch actor Nasrdin Dchar addressed the invitees and demystified a couple of things. Come to find out, this campaign has been created to unite street culture, music, media, fashion and sports, all in support of the Dutch National football team who are set to play at UEFA Euro 2012. All people in attendance were given the opportunity to mark down a date for a photoshoot sporting the all new 2012 Dutch team jersey. In addition, a very limited Nike A.V.E. Destroyer jacket has been produced for a few lucky ones. Check out the photo recap shot by Dennis Branko below and stay tuned for more information!

Allen Voor Een at Precinct 5

Photography by Dennis Branko

Leave a Reply