Bonne, better known as the Stylegod of Amsterdam, created a piece that in his eyes was missing in the fashion industry. A suit that is "oblivious to any occasion, sex, age, or social expectation, something that would be a key piece in anyone’s life and wardrobe, suitable for informal and formal occasions, and with long lasting quality". In the run up to a forthcoming collaboration with Bonne, we had a little chat with him so that you can get to know him better.
Who are you and where are you from?
I'm Bonne Reijn, born and raised at the Oudeschans 15 in Amsterdam, and I'm 25 years old.
What keeps you busy on a daily basis?
I am founder and co-owner of Bonne Suits, I sell art from my living room/gallery "De Schans", 1/3 member of De Fotokopie collective, and I do work as a stylist for Patta, as well as other brands.
What is is your favourite graphic at the moment and why?
"Star Wars: The Force Awakens" without seeing it. And I watch a lot of Star Trek. Also of course Twin Peaks.
Which artists are you currently listening to and would you recommend others?
A lot of Ry Cooder, The Feelies, Echo and the Bunnymen, Ray Fuego, Yung Nnelg, and SMIB.
What is your best power piece at the moment?
Gee gave me a one-off leather Patta jacket for my birthday. I wear it every day.
What is your favourite travel destination?
Cadaques and Cornwall.
What is your relationship with Patta and how did it begin?
I did my first shoot for Patta when I was 19. Gee has always shown a lot of confidence in me, so after a while I started doing more shoots for Patta, bringing in new talent for the shoots, and connecting young kids to the brand. After a while I came up with the idea of Bonne Suits and Gee guided the first drop, production wise.
How did you get in touch with SMIB, and what is your role in that movement?
I guess I just love people. Frank van der Schoor and I started a music studio at De Schans 3 years back. A lot of new kids in the Hip-Hop scene now have recorded their first songs there, including SMIB. We're now one big family and help each other out where we can.
What is the story of the Bonne Suit/Poor man suit?
My idea was that I wanted to make the suit accessible again. I wanted to make a suit for every occasion, and one that wasn't too expensive. A formal pyjama or an informal suit. Wearable in the office or club, funeral, and wedding. So again, Gee set me up, I got a business partner, and we sold the first 100 suits in one day.
We have teamed up with Bonne Reijn for a new collaboration coming very soon.
Stay tuned for more info!