WHY THE NIKE AIR MAX BW IS MAKING A COMEBACK IN 2016

nike-air-max-bw-2016-comeback-1

"The month of March marks the once-a-year worldwide celebration of the Nike Air Max that is Air Max Day. 2016 in particular commemorates the 25th birthday of the Nike Air Max BW — also known as the Air Max Classic or Air Max IV — and the ”Big Window” has never been better poised to make a comeback than during this year. In comparison to its iconic cousins, the Air Max 1, Air Max 90 and Air Max 95, the Air Max BW garners comparatively little attention. As father of the Air Max line, Tinker Hatfield, once said that the design of every new Air Max is an attempt at surpassing the success of its predecessors. However, to be quite frank, the Air Max BW has yet to fulfill this requirement. So, was the “Big Window” relegated to this sad fate from the moment it was born, or will history allow it a second chance to realize its full potential?"
Read full article on Hypebeast.

NIKEBW

Leave a Reply