FASHION

  • NIKE VAPORMAX (INTERPRETATION BY THE NEW ORIGINALS)

    ON AIR is the place for a series of launches of the most anticipated Air Max releases, and also art installations and events curated by local talents during the month of March. ON AIR is located on the Zeedijk, home of Patta and the newly opened Zeedijk 60, a store by The New Originals and friends.

  • NIKE AIR VAPORMAX

    The Air VaporMax reignites the Air revolution. The completely visible cushioning takes Air Max to new places, and arrives coupled with a flexible Nike Flyknit upper to create the lightest, most flexible Air Max ever. With the Air VaporMax, the original idea behind visible Air becomes a reality three decades later. The Nike Air VaporMax will be available at the Nike x Patta ON AIR space on March 26 from 12:00 onwards.

  • ON AIR AIR MAX MASTER RELEASE RECAP

    The much anticipated Nike Air Max 1 Master finally saw its release on March 11. The sneaker is made up of elements taken from original and rare releases from the past, celebrating 30 years of Air Max. To accompany this special release, illustrator Floor van het Nederend was commisioned to create his personal Air Max interpretation. Needless to say the demand was high at the ON AIR space, as well as at any other location in the world where the limited shoe was available. We hope you got your pair! Check out the recap below.

  • BEHIND THE DESIGN: ONES OF 1

    Born in 1987, the Air Max 1 has been introduced in countless iterations. Some iconic, some forgotten and some even under appreciated. Now three decades since the visible Air icon first arrived, some of the Air Max 1’s most coveted designs come together to create the Air Max 1 Master. To continue the Air Max 1’s 30th anniversary celebration, go Behind the Design for a look at each icon that went into the new design by Nike Sportswear.

  • ON AIR OPENING RECAP

    This past Wednesday marked the grand opening of ON AIR, a collaborative pop-up concept presented by Nike and Patta. The temporary space at Zeedijk 22, Amsterdam celebrates 30 years of Air Max throughout the month of March with special Air Max releases, rare pairs on display, accompanied with panel talks and curated art from local creatives. The ladies from #SSS set off the interpretations, to be followed up by illustrator Floor van het Nederend, Patta Soundsystem and The New Originals collective in the weeks to come. For more information about ON AIR’s opening hours and special events please visit gonike.me/nikepattaonair. Check out the photo recap below.

  • FOREVER CHUCK

    Now 100-years old, the Converse Chuck Taylor is an everlasting symbol of youth culture. The “Forever Chuck” campaign, launched this past February, connects the brands street style icon with a new generation of creators. Today, Converse officially debuts the the final piece of the campaign: a film entiteld “Forever Chuck,” which serves as an homage to a new generation defining culture and style. In it, director Karim Huu Do creates a visual collage of the dreams and desires that drive a diverse cast of creative collaborators like Keith Ape, Millie Bobby Brown, Sean Pablo, Vince Staples, Maisie Williams, Winnie Harlow and more — all long-time fans of the Chuck Taylor.

  • NIKE 'ON AIR' POP UP

    Patta is pleased to announce that we have partnered with Nike for a temporary pop-up store in the heart of Amsterdam that will be the home to the most anticipated Air Max releases, but also special projects and events curated by local talents during the month of March.

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