LIFESTYLE

  • ON AIR OPENING RECAP

    This past Wednesday marked the grand opening of ON AIR, a collaborative pop-up concept presented by Nike and Patta. The temporary space at Zeedijk 22, Amsterdam celebrates 30 years of Air Max throughout the month of March with special Air Max releases, rare pairs on display, accompanied with panel talks and curated art from local creatives. The ladies from #SSS set off the interpretations, to be followed up by illustrator Floor van het Nederend, Patta Soundsystem and The New Originals collective in the weeks to come. For more information about ON AIR’s opening hours and special events please visit gonike.me/nikepattaonair. Check out the photo recap below.

  • FOREVER CHUCK

    Now 100-years old, the Converse Chuck Taylor is an everlasting symbol of youth culture. The “Forever Chuck” campaign, launched this past February, connects the brands street style icon with a new generation of creators. Today, Converse officially debuts the the final piece of the campaign: a film entiteld “Forever Chuck,” which serves as an homage to a new generation defining culture and style. In it, director Karim Huu Do creates a visual collage of the dreams and desires that drive a diverse cast of creative collaborators like Keith Ape, Millie Bobby Brown, Sean Pablo, Vince Staples, Maisie Williams, Winnie Harlow and more — all long-time fans of the Chuck Taylor.

  • NIKE 'ON AIR' POP UP

    Patta is pleased to announce that we have partnered with Nike for a temporary pop-up store in the heart of Amsterdam that will be the home to the most anticipated Air Max releases, but also special projects and events curated by local talents during the month of March.

  • BEHIND THE DESIGN: RETURN OF THE 1

    In 1987, the Air Max 1 changed the world of footwear forever. Designed by Tinker Hatfield, the icon made the invisible, visible with the arrival of visible Air Max cushioning. Through the years as the debut Air Max captured the hearts of many, the design was upgraded and slightly altered to elevate comfort while meeting the needs of everyday casual wear. As the changes and upgrades continued, Air Max connoisseurs across the globe began to yearn for the “Golden Era” shape and build that took over the late ‘90s and early 2000s. Watch as the Nike Sportswear design team takes us through the process behind the design of the newly crafted Air Max 1 Anniversary.

  • FRESH AIR FROM OREGON

    2017's Air Max Day is going to be a very special one, as it will celebrate the 30th anniversary of the '87 classic Air Max 1, as well as the iconic Air technology that has evolved ever since. Leading up to the special releases and festivities, Nike gives us a first-ever look inside their Air Manufacturing Innovation facility in Beaverton, OR which for almost 30 years has created and innovated with Nike Air technology.

  • PAQ

    Looking good can be hard when you have no money. PAQ is a show presented by four friends exploring the world of streetwear and fashion, including the latest from the hottest brands. This show is a test between the four of them to see who can get the cheapest most fire outfit for under fifty pounds. Watch the first two episodes here.

  • RED BULL BC ONE WORLD FINAL AMSTERDAM

    The Red Bull BC One World Final is being held in Amsterdam this year. The annual breakdance world championships will take place at the Gashouder, Amsterdam, where the world's 16 best breakdancers from all around the world will face off on Saturday, November 4. They will challenge each other to make it to the grand finale and take the title for best breakdancer of the world. The BC one Festival in Amsterdam will take place from November 2nd until the 4th on the Westergasfabriek grounds. You can find more info on www.redbullbcone.com

Page: 1 of 36

Items 13 to 24 of 429 total