LIFESTYLE

  • THE TONY HAWK VIDEO GAME STORY

    18 years ago, Activision released the first instalment of Tony Hawk’s Pro Skater. The critically acclaimed game would go on to sell millions of copies worldwide and become one of the most successful game franchises of all time. Cementing its place in popular culture, the game introduced a whole generation of non-skaters and future skaters to skateboarding. Given its cultural relevance and success, the original people involved in creating the game are producing a documentary about it. Visit thpsfilm.com to find out more about this project and to help crowd fund its production.

  • GENERAL ELECTIONS MARCH 15, 2017

    Morgen is het zo ver, de Tweede Kamerverkiezingen gaan eindelijk plaatsvinden. Je kan bij de meeste stembureaus van half 8 in de ochtend tot 9 uur in de avond stemmen voor jou favoriete partij.

  • ON AIR AIR MAX MASTER RELEASE RECAP

    The much anticipated Nike Air Max 1 Master finally saw its release on March 11. The sneaker is made up of elements taken from original and rare releases from the past, celebrating 30 years of Air Max. To accompany this special release, illustrator Floor van het Nederend was commisioned to create his personal Air Max interpretation. Needless to say the demand was high at the ON AIR space, as well as at any other location in the world where the limited shoe was available. We hope you got your pair! Check out the recap below.

  • ON AIR OPENING RECAP

    This past Wednesday marked the grand opening of ON AIR, a collaborative pop-up concept presented by Nike and Patta. The temporary space at Zeedijk 22, Amsterdam celebrates 30 years of Air Max throughout the month of March with special Air Max releases, rare pairs on display, accompanied with panel talks and curated art from local creatives. The ladies from #SSS set off the interpretations, to be followed up by illustrator Floor van het Nederend, Patta Soundsystem and The New Originals collective in the weeks to come. For more information about ON AIR’s opening hours and special events please visit gonike.me/nikepattaonair. Check out the photo recap below.

  • FOREVER CHUCK

    Now 100-years old, the Converse Chuck Taylor is an everlasting symbol of youth culture. The “Forever Chuck” campaign, launched this past February, connects the brands street style icon with a new generation of creators. Today, Converse officially debuts the the final piece of the campaign: a film entiteld “Forever Chuck,” which serves as an homage to a new generation defining culture and style. In it, director Karim Huu Do creates a visual collage of the dreams and desires that drive a diverse cast of creative collaborators like Keith Ape, Millie Bobby Brown, Sean Pablo, Vince Staples, Maisie Williams, Winnie Harlow and more — all long-time fans of the Chuck Taylor.

  • NIKE 'ON AIR' POP UP

    Patta is pleased to announce that we have partnered with Nike for a temporary pop-up store in the heart of Amsterdam that will be the home to the most anticipated Air Max releases, but also special projects and events curated by local talents during the month of March.

  • BEHIND THE DESIGN: RETURN OF THE 1

    In 1987, the Air Max 1 changed the world of footwear forever. Designed by Tinker Hatfield, the icon made the invisible, visible with the arrival of visible Air Max cushioning. Through the years as the debut Air Max captured the hearts of many, the design was upgraded and slightly altered to elevate comfort while meeting the needs of everyday casual wear. As the changes and upgrades continued, Air Max connoisseurs across the globe began to yearn for the “Golden Era” shape and build that took over the late ‘90s and early 2000s. Watch as the Nike Sportswear design team takes us through the process behind the design of the newly crafted Air Max 1 Anniversary.

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