Designer/researcher Elisa van Joolen is exhibiting her latest series of apparel entitled One-to-One (R. Mariz) at Patta and Zeedijk 60. For this edition, Joolen has worked with four Dutch streetwear brands: Patta, Bonne Suits, On Tour and By Parra. The four brands offered a selection of apparel at Joolen's disposal, which she utilized as printing tools. A clothing piece applied with ink is used a "stamp" and pressed onto another piece of clothing, creating one original piece with a literal copy of another, resulting in a chain of uniquely printed items.
The print results are very sharp, offering a new perspective on the original, as well as revealing various details such as seams, fabric structure and size of the article.
With this series, Joolen offers a refreshing point of view regarding clothing and brand identity: Where does it start or end? The reworked pieces display less of a brand image and more of an objective representation of clothing - similar to an x-ray scan; a very precise registration.
Elisa van Joolen's One-to-One (R. Mariz) is now on view at Patta and Zeedijk 60 until this Sunday July 2.