There's no exact science to running a business. Although degrees can be awarded by universities and courses can prepare would-be owners for setting up shop, a lot of the retail world is learned on the fly. Selling sneakers, as calculated and formulaic as it has become, is no different. For independent retailers, commonly referred to as sneaker boutiques, it takes equal parts sneaker knowledge, guts, and accepting the fear that you might fail. Complex Magazine went in-depth about this subject and invited us to share our experiences and point of view. Read the full article HERE.

Via Complex

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