Mentoring, at its core, guarantees young people that there is someone who cares about them, assures them they are not alone in dealing with day-to-day challenges, and makes them feel like they matter. Research confirms that quality mentoring relationships have powerful positive effects on young people in a variety of personal, academic, and professional situations.

Ultimately, mentoring connects a young person to personal growth and development, and social and economic opportunity. Yet one in three young people will grow up without this critical asset. Founded in 1990, the National Mentoring Partnership (MENTOR) is the unifying champion for expanding quality youth mentoring relationships.

In support of the Pay It Forward program, Kendrick Lamar appears in a mentoring PSA directed by Dave Meyers & The Little Homies, featuring images of his recent visit at the White House and President Obama, whose favorite track of 2015 happens to be Kendrick's "How Much a Dollar Cost".

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