NIKE LONDON: ON AIR LAUNCH RECAP

Following last month’s Air Max Day celebrations, Nike present a city dedicated Air festivity week for London. Air Max is deeply steeped into London and its various subcultures, from 90’s rave to popular culture to grime as well as pop culture, so it only makes sense to do it here.

A fully decked out popup space hosts the On Air installment. Inside is a gallery exhibiting Air Max through the ages, plus city highlights including our Nike collaborative t-shirt from last year and a customised phone box with Skepta’s unreleased Air Max BW.

Atop of that there are live broadcasts, cultural events and workshops hosting creative sessions, inviting people to create and submit their very own concept for a City Air Max all happening throughout the week, until April 12th.

Nike London: On Air
White Rabbit
471-473 Dereham Place
London
EC2A 3HJ

All images and text: Denis Yong