Celebrating 2017’s Air Max month,
Patta has partnered with Nike for a temporary pop-up store in the heart of Amsterdam.

ON AIR is the place for a series of launches of the most anticipated Air Max releases, and also art installations and events curated by local talents during the month of March. ON AIR is located on the Zeedijk, home of Patta and the newly opened Zeedijk 60, a store by The New Originals and friends.

To accompany the launch of the highly anticipated Nike VaporMax, The New Originals have been commissioned to turn the ON AIR space to their creative liking. Art duo E.E.E have designed a display wall that breathes their philosophy, while also showcasing a photography series featuring multidisciplinary talents from The Netherlands: Kees Koenders, Junior Appiah, Glenn ‘Yung Nnelg’ Ascension and Tirino Yspol, styled with the VaporMax.

The temporary ON AIR space closes out with the VaporMax interpretation by The New Originals on view from March 24-26, and the official launch of the Nike VaporMax, available in limited numbers at ON AIR on March 26 from 12:00 onwards.

Zeedijk 22
1012 AZ Amsterdam

Photography: E.E.E
Models: Kees Koenders, Junior Appiah, Glenn Ascencion & Tirino Yspol

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