This past Wednesday marked the grand opening of ON AIR, a collaborative pop-up concept presented by Nike and Patta. The temporary space at Zeedijk 22, Amsterdam celebrates 30 years of Air Max throughout the month of March with special Air Max releases, rare pairs on display, accompanied with panel talks and curated art from local creatives. The ladies from #SSS set off the interpretations, to be followed up by illustrator Floor van het Nederend, Patta Soundsystem and The New Originals collective in the weeks to come. For more information about ON AIR’s opening hours and special events please visit gonike.me/nikepattaonair. Check out the photo recap below.