Despite the fact that the Patta brand is primarily aimed at men, we see more and more ladies incorporating Patta pieces with their effeminate attire. This prompted our dear creative friends Ace Dia and Violette Esmeralda to conceptualize and art direct the previous Patta #SSS ladies editorial. Following up on the warm reception, this time around the editorial highlights the latest Patta Summer collection 2014 and displays it from a more feminine fashion perspective on the brand’s classic streetwear-type of feel, in a way women wear it. These items are available at Patta in store, online and at official Patta stockists. Check it out in full below.
Photography & Art Direction: Violette Esmeralda (@violette_esmeralda)
Make Up & Art Direction: Ace Dia (@acedia)
Hair: Nina Engelberts (@ninaengelberts)
Models: Winter @ MiLK MM (@winterwietske)
My-Hoa Nguyen (@myhoanguyen)