“Reincarnation” is a new short film created and directed by Karl Lagerfeld to accompany the Chanel Métiers d'art collection presented in Salzburg. This new short film was the perfect opportunity for Lagerfeld to collaborate with Pharrell Williams, a close friend of the House and personal friend of the designer. Pharrell composed and wrote the lyrics to "CC The World," the original soundtrack for "Reincarnation", and he also plays one of the lead roles alongside Cara Delevingne and Géraldine Chaplin.

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