"Long before people exchanged emails, long before people knew everything about everybody... There was an amazing artist in Amsterdam called Niels ''Shoe'' Meulman.
His typography and designs inspired me all those years, up to this very day. He was one of the reasons I moved to Amsterdam and why I do what I do now.
That is why we are proud to present a worthy follow-up to his "Baroquewell" design from 2006. This one says "All''s well that Rocks well" and we find it very hard to argue with that."