SIROJ - TRACTION VIDEO
Last week Amsterdam producer SIROJ dropped his first single in a while and now we get the accompanying visuals, premiered by Glamcult. The video, like the song, deals with attraction between two people and the complexities that come with it. Directed by Yavez Anthonio, has us hanging out and running around in New York with two friends, but as the day proceeds we see them becoming closer.
Asked about where the idea for the story came from Yavez says: "The idea came from the thought of what it would be like when two guys are in love with each other in an environment where they don’t feel that’s ‘accepted’. Do they just hang out like best friends? Do they show their affection publicly? These were questions that inspired me to write this story." Peep the video below, and check out the Q&A we did with SIROJ a while back here.