It's been a long time coming, and last week it finally happened: A second brick and mortar Patta store, adding physical presence in the heart of London. The crew flew in for this special occasion, helping with the final touches to the interior designed by Lili de Goede, and set up for pre-opening with family & friends and a 7-hour special broadcast in collaboration with Know Wave - before officially opening its doors for public. Music guests included Don't Cry Don't Beg, Gully Type, Know Dibi Dibi, Martelo, Lil Silva and of course the Patta Soundsystem. At the same time, the film crew was also present to document the final bits of footage for the Get Familiar documentary. All in all, a very hectic and exciting time. Friends and family from all over filled up the cozy Soho street quick, catching up, taking pictures and enjoy the cold fresh beverages provided by Smirnoff, Captain Morgan and Guinness. Big love to Danielle from Sonos who not only provide our in store sounds, but also facilitated us with their beautiful Sonos Studio space for friends & family dinner.


    Thursday evening we celebrated the pre-launch of the Patta x Mitchell & Ness collection at our pop-up store in London's Bateman Street. The Patta x Mitchell & Ness pop-up will be open for you and yours on May 13 and 14, and optionally you can check out the collection at Patta in Amsterdam or get yours online on Monday, May 16. Our London OG Magdi Fernandes was on location to capture the beautiful London summer street vibes. A big shoutout to everybody who came out and show love, and a special thank you to Mitchell & Ness, Guinness, Captain Morgan, Hop House 13 and Crowdmix!


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