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  • PATTA INTERNATIONAL WOMENS DAY

    Today, March 8th, is a global day celebrating the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating gender parity. So here's a gentle reminder from us to you, boys and girls: we should all be feminists. It's never too late to start practising some proper intersectional(!!) feminism.


    Also: click the images to have a look back at our SSS editorials, art directed by our Violette Esmeralda & Ace Dia.

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  • PATTA #SSS WINTER 2016 EDITORIAL

    The #SSS crew is back at it in support of Patta Winter 2016, highlighting selected items from the full FW 2016 collection. For this editorial art directed by #SSS alumni Violette Esmeralda and Ace Dia, Halal's Sophie van der Perre manned the camera to deliver a vibrant set of images. The Patta Winter 2016 collection will be available online and in store at Patta Amsterdam & Patta London this Thursday, November 3rd, and also roll out at official Patta retailers worldwide in the coming weeks.

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  • PATTA #SSS SUMMER 2016 EDITORIAL

    The infamous #SSS editorial returns in support of the Patta Summer 2016 Collection. We still have no idea what #SSS means and probably never will, but we do know that Ace Dia put together another winning team to create this special editorial modelled by Aiysha Siddiqui. This time, Semuel Souhuwat was in charge of photography, with styling by none other than Jean Paul Paula. Check out the full editorial below, and find the first items in store and online this Friday, May 6.

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  • PATTA #SSS PT. 5

    Patta is primarily a mens streetwear brand, but inventive women often incorporate Patta pieces with their effeminate attire as well. This prompted our dear creative friends Violette Esmeralda and Ace Dia to conceptualize and art direct the Patta #SSS ladies editorials, blurring boundaries and highlighting the visionary styles in which clothing can be worn, regardless of gender.

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  • PATTA #SSS PT. 4

    Patta is primarily a mens streetwear brand, but inventive women often incorporate Patta pieces with their effeminate attire as well. This prompted our dear creative friends Ace Dia and Violette Esmeralda to conceptualize and art direct the Patta #SSS ladies editorials, blurring boundaries and highlighting the visionary styles in which clothing can be worn, regardless of gender.

  • PATTA #SSS PT. 3

    The previous two #SSS Ladies Editorials prompted more females to incorporate Patta attire with their favourite effeminate pieces. Our dear creative friends Ace Dia and Violette Esmeralda follow up the series, conceptualising and art directing a third instalment. This editorial highlights the Patta 2014 FW Collection and collaboration pieces, displaying it from a fresh feminine perspective. (Most of) these items are available at Patta in store, online and at official Patta stockists. Check it out in full below.


  • PATTA SUMMER 2014 #SSS LADIES EDITORIAL

    Despite the fact that the Patta brand is primarily aimed at men, we see more and more ladies incorporating Patta pieces with their effeminate attire. This prompted our dear creative friends Ace Dia and Violette Esmeralda to conceptualize and art direct the previous Patta #SSS ladies editorial. Following up on the warm reception, this time around the editorial highlights the latest Patta Summer collection 2014 and displays it from a more feminine fashion perspective on the brand’s classic streetwear-type of feel, in a way women wear it. These items are available at Patta in store, online and at official Patta stockists. Check it out in full below.

  • Patta #SSS Ladies Editorial

    Despite the fact that the Patta brand is primarily aimed at men, we see more and more ladies incorporating Patta pieces with their effeminate attire. Creatives Ace Dia and Violette Esmeralda conceptualized and art directed the Patta #SSS ladies editorial featuring models Sara Grabek and Georgia Palmer, styled by Mila van der Linden. The editorial highlights the latest Patta Winter collection and displays it from a more feminine fashion perspective on the brand's classic streetwear-type of feel, in a way women wear it.

  • Patta #SSS Ladies Editorial

    Despite the fact that the Patta brand is primarily aimed at men, we see more and more ladies incorporating Patta pieces with their effeminate attire. Creatives Ace Dia and Violette Esmeralda conceptualized and art directed the Patta #SSS ladies editorial featuring models Sara Grabek and Georgia Palmer, styled by Mila van der Linden. The editorial highlights the latest Patta Winter collection and displays it from a more feminine fashion perspective on the brand's classic streetwear-type of feel, in a way women wear it.

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