New Balance recently invited us to Liverpool to celebrate the global launch of the new 247. For the occasion they collaborated with local skate store Lost Art on t-shirts, longsleeves and an immersive Liverpool experience celebrating the city and its youth culture.
The tour of the city had us hopping on and off a doubledecker bus, onto a ferry across the Mersey, slurping down pizza at Nightcrawler Pizza and taking in the sights at Anfield Stadium with a presentation on the evolution of Scouser style by Dan Sandison from Mundial magazine. We ended the day at The Twelfth Man pub, the official FC Liverpool fan hangout. Not your typical brand event. Peep images of the event here.
As a bonus, check out Lost Art founder David Mackey sharing his views on his beloved city of Liverpool: