The “first” Shox was created in 1997, but the beginning of the Shox is rooted in another time and place. In 1984, Bruce Kilgore, who began his career as a footwear designer 1979 at the Nike Research & Development facility in Exeter, developed a contraption which started the project.
It wasn’t until 1997 that the “solution” of twin plates with foam columns birthed the original Nike Shox—appearing on athletes’ feet en masse in 2000 with the R4.
Patta founder Edson was recently invited to the Nike European, Middle Eastern & African HQ to speak to Nike’s Black Employee Network & friends. The mission of BEN is to unleash the full potential of Nike by fuelling diversity, inclusion & celebrating black culture. The Nike EMEA HQ is striving, just like the Beaverton Headquarters, to hold these talks regularly with inspiring external speakers.
Edson spoke about Patta, the journey of building a company and Europe’s sneaker culture. The talk was attended by Nike employees...
In the early 1980’s Nike started moving into the great outdoors with Nike Hiking. By changing the traditional hiking standards with bright colours, lightweight fabrics and introducing Gore-Tex to shoe design, they moved forward from their well-known sports aesthetic.
This major interest in the outdoors snowballed into a whole new range of outdoor products, ACG (All Conditions Gear). Where Nike Hiking, as the name suggests, was still based around trekking, ACG went fully throttle into rock climbing, mountain biking, kayaking, snowboarding and pretty much any...
As noted at its October launch, Patta's latest Nike collection is predicated on a broadened collaborative scope. Now, in association with Nike By You, the final flourish — the invitation for all to give an individual twist to the Patta-driven AM 90 x 95 and AM 95 x 90 silhouettes — is here.