In 1966, the brothers Paul and Jim Van Doren opened the doors to their factory store in Anaheim California. The Van Doren Rubber Company produced in and then sold from the same premises on 704 E. Broadway which is still a very unique business model. Due to the sticky rubber soles and their sturdy workmanship, skaters from all over Southern California rolled through those doors to purchase the #44 Deck Shoes, which would eventually become the iconic Vans Authentic.

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