Patta and Nike unite once again to collaborate and deliver a new Air Max 1, launching October 29th and chapter two of the film series, The Wave.
The collaboration is a thematic reference to the cultural shifts and enduring influence that Patta has had on its greater community and industry. In this four-part film we follow siblings Abdul and Carista as they ride the ever-changing seas of life. In Chapter 2, we follow a new character, older sister of Abdul, a DJ /producer called Carista, as she creates her own sanctuary, experimenting and collaborating with friends and peers. She learns that music is a universal language, one that opens her up to meeting unexpected people along the way.
“Since I started making films and photography, my work has always been about finding ways to show love to people that look like me. Patta are a great example of how creativity can manifest into authentic relationships and give back to the people and places we are from. For many young Black and Brown filmmakers, Steve McQueen and his legacy have been somewhat of a north star for us. To be able to collaborate with him on this project, which for me is a love letter to my fellow creatives of colour, has been unforgettable,” says Mahaneela “I’m proud to be working with Nike and Patta, a black-owned company who have always been about supporting interesting black talent, in bringing new emerging voices like Mahaneela to the broader wider public for this exciting collaboration,” says Steve McQueen. To shop the Patta x Nike Air Max 1, visit nike.patta.nl, and Patta stores from October 29th; SNKRS and select retailers to follow from November 5th.