Patta and the Jimi Hendrix™ estate have been working on a range of products that celebrate the Seattle born musician. Best known for his albums and live performance as The Jimi Hendrix Experience, Jimi Hendrix was a prolific performer, known to play the guitar behind his head and even with his teeth. Jimi Hendrix spent so much time with his guitar that he would take it everywhere he went, playing while scrambling eggs or in the bathroom.

This tenacity and drive to practise his craft made Jimi Hendrix a great player and took him to great heights. Jimi Hendrix was a revolutionary artist, pioneering the way that rock and blues music were played, through his use of wah-wah effects and pedal distortion. He found the possibilities previously unknown in the guitar and the ways that it could be used as a form of expression. 

"Patta is a brand that is very much in touch with the current fashion climate and culture. The clothing and fashion-wear they've designed reflects the time and the trends. I have a real appreciation for trend-setters who lead the way, like Jimi did, so working with Patta on this collection feels inspired. It's extremely exciting."

- Janie Hendrix

Available from 30th of July at Patta.nl, our mobile app and instore at Patta Amsterdam, Milan and London. 

Jimi Hendrix™ 2021 Authentic Hendrix, LLC.