Patta x Best Company Lookbook
At Patta, we always consider collaborations that hit close to home. Best Company stands out because of its influence in elevating streetwear to luxury. This is similar to Patta's roots in making exclusive sneakers accessible to our community that initially did not have access, transforming them into a luxury item back then.
This collaboration goes beyond just fashion, as it represents a cultural impact. Best Company has been a pioneer in turning sportswear into a luxury and status symbol. The Paninari subculture -todays hypebeasts- who rebelled against Milan's traditional culinary culture, played a big part. Similarly, Patta bridges the gap between culture and fashion, bringing streetwear to the forefront. Patta x Best Company symbolizes a lifestyle that brought a new wave of style, leaving an unforgettable mark on global subculture.
For the upcoming release, Patta and Best Company partnered with the same vendor who created the Best Company embroideries four decades ago in the Italian district that's renowned for apparel production. With this capsule we stay authentic to Best Company’s roots while adding Patta flavor.
For the upcoming Patta x Best Company capsule collection, the recognizable and colorful Best Company embroidery takes center stage on the co-branded “Bus Busi” Crewneck, “Twa Twa”Hoodie and “Faya Lobi” T-shirt, celebrating the beauty of nature. The Patta x Best Company Crewneck showcases the Patta Panther, while the Hoodie features a vibrant design with birds in their natural habitat, the T-shirt displays vivid floral embroidery.
The Patta x Best Company capsule collection will be available on Friday, May 5th at 13:00 CEST on patta.nl, the Patta mobile app and in stores at Patta Amsterdam, Patta London and Patta Milan.