Founded by brothers Adolf & Rudolf Dassler in 1929 as the Dassler Brothers Shoe Factory. They quickly made a mark in the athletic footwear industry with their developments in spiked footwear for runners.
It was famously named adidas (with a lower case 'a') after Rudolf left the company over a breakdown in his relationship with his brother. Who subsequently went on to found Puma. Since then the brand with the 3-stripes has grown into one of the biggest streetwear companies on the planet.
Adi originally designed the adidas Andridge for the Munich summer games in '72, with speed and traction as cornerstone elements. Seeing as both the western and eastern parts of Germany won a multitude of (gold) medals in the running department, one could say that his design attributed to these victories. Fast forward to 2020, the brand with the three stripes is reviving this medal-winning silhouette with the classic terry lining from back in the days. All the adi-heads will love the upper which is covered in all sorts of drei-streif greatness and memorabilia. One last thing to remember when wearing these though, you can't blame the shoes... they've done it all already.