After Rudolf Dassler parted ways with his Brother Adolf in 1948, he founded his own company RUDA and moved across the Aurach river to differentiate between his brother's company adidas and his own. The name RUDA changed to Puma a few months later and the rivalry was on in full fledge. Soon, the brand made a huge impact sponsoring members of the West German national football team and many Olympic medal winners.
Besides athletics, the impact of Puma on pop culture cannot be ignored either, as the Suede and the Clyde played huge parts in the birth of hip-hop and b-boy culture in the 80's.
For their 2020 collaboration, Puma and Rhude have created a hybrid of the Puma Cell and King models respectively. The exaggerated midsole and visible cushioning technology aim to bring back them nostalgic ‘90s vibes. While the style’s contoured black leather upper and folded tongue reference PUMA’s iconic football boot heritage. The heel of the shoe features a branding emblem inspired by motorsport, with Rhude insignia on the tongue to finish off the shoe.
Leather upper, rubber sole.