Achok, Kees, Mats, Noah Chaima.
Given the current climate we find ourselves in, we feel it is our duty to stand up and promote the messages we believe in as a brand. When designing our Spring Summer '21 Collection, we looked inwards, analysing what has remained true for us as a brand for the past 16 years, and pulled inspiration from our core values: Do-It-Yourself, each one teach one, go against the grain, speak your truth.
We looked at sub/countercultures we identify with for inspiration: activist movements like the 2-tone ska, skinhead movement in 60s London, Provo in Amsterdam. Suburban youth culture. Zinedine Zidane wearing the NO Antisemitismo / Violenza / Razzismo shirt was a big sports culture moment and remains a very relevant statement.
The Patta SS21 collection is more experimental and provoking than ever before. We are building on top of our solid base collection with a knit program, bold all-over print program, sports line, leather story, graphics and accessories that all exude the feel and attitude of the pillars of this collection. Bold lettering, big statement prints, simple and direct color use.
We have collaboration projects celebrating activists & (counter)cultural heroes dropping monthly, amplifying the themes from our main line.
The first drop of the Patta SS ’21 collection will be available on Friday February 26th @ 13:00CET, from www.patta.nl, the Patta app and in-store at Patta Milano, with weekly drops on Fridays throughout the season.