Patta x Nike AM1 'The Wave' Lookbook
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The Patta x Nike Air Max 1 is inspired by the authentic connection between the Amsterdam-based brand and the Air Max community. The latest collaboration draws from the original Air Max 1 silhouette and adds a twist through a new wave pattern and mini Swoosh on the mudguard, while Patta’s logo appears on the tongue and sock liner.
The Wave films and sneaker embellishment are thematic references to the cultural shifts and enduring influence that Patta has had on its greater community and industry. As a black-owned, independent business based in Amsterdam for over 17 years, Patta has not only developed a following for its influence in street- and sportswear, but in seizing an opportunity to create spaces and empower young people through the Patta Running Team.
Most recently, the Patta Foundation was founded to foster youth cultural education and aspiring entrepreneurs. It is through this spirit and union of purpose and product that the Patta x Nike relationship has evolved, and a new chapter is born.