Patta x Tommy Lookbook
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Patta x Tommy collection is available now pattaxtommy.com
Patta and Tommy are excited to announce their second collaborative collection. Taking the melting pot of NYC as the backdrop, the Patta x Tommy collaboration revives the spirit of 90’s hip-hop and pays tribute to both brands’ streetwear heritage.
Patta x Tommy is a reinterpretation of classic styles, characterised by ‘90s Hip Hop influence. Preppy staples are reworked for a relaxed fit. The legendary Tommy emblem is adjusted across tees, hoodies and the varsity jacket with additional graphics highlighting 1993 - a pivotal year in the history of hip-hop. The collection uses a recognisable colour palette where bright colours are met with softer tones. Patta x Tommy consists of 18 gender-inclusive styles that capture a modern streetwear take on New York’s 90s hip hop.
The brand campaign features NYC-native artists Wiki and Mike, as the leading figures to symbolise the raw resurgence of hip-hop. The duo created an original track, produced by renowned music producer The Alchemist. To accompany the track Patta x Tommy have released a music video shot by director Nicholas Stafford Briggs and lifestyle photographer Quil Lemons, the video is set in NYC – the birthplace of hip-hop – and is the ultimate expression of authentic and honest visuals celebrating hip-hop culture, its impact & influence.
The highly acclaimed filmmaker & photographer Joshua Woods brings the collection to life. The Paris-based photographer captured the zeitgeist of the collection through his lens, celebrating black culture, its impact & influence.