TOMMY JEANS CAPSULE COLLECTION POP UP STORE OPENING
On October 17th, an invitation-only event gave guests early access to the dedicated Patta pop-up store set up exclusively for the capsule drop. The designs are inspired by the TOMMY HILFIGER Outdoors Expedition collection released in the late 90s. Styles for men and women celebrate adventure and the great outdoors, injecting an irreverent twist into the brand’s heritage outerwear pieces.
The design of the Patta pop-up store reflects the spirit of the collection, with snowy slope landscape graphics featured across the walls and apparel displayed hanging from mountain ropes.
Fans of the label can shop the limited TOMMY JEANS Outdoors drop at the Patta pop-up located on Zeedijk 61 in Amsterdam until October 21st between 12 p.m. – 7 p.m.
“We see trends as cyclical, moving in circles and coming and going through time. For us certain things are always at the forefront: there will always be sportswear, workwear, and outdoor elements. Everyone needs a technical rain jacket, a good fleece, good boots, warm and rugged vests. This collection marries outdoor and sportswear, so that’s a perfect fit,” said Guillaume “Gee” Schmidt, Patta Co-Founder. “We are excited to carry this collection as it is a true celebration of the TOMMY HILFIGER archives, fusing the past and the present for a unique look.”