PATTA ASIA TOUR 2017
After 14 years of business, succesfully opening a store in London and working on many great collaborations, we have the feeling that there could be more on the horizon for Patta.
Because we always aspire to share our culture and learn from other cultures, this combined with our positive growth in recent years, we have incentive and an extra push in a direction we wanted to go to for a long time: Asia.
With more than a year of hard work, planning, great support from our Asian partners, friends and some extra support from the ‘Oranje Handelsmissie Fonds’, Patta is proud to present the Patta 2017 Asia Tour.
A pop-up shop tour that includes 4 cities, 4 stores, 4 runs and 4 parties. In November 2017, Patta will travel and explore throughout the Asia region starting with Bangkok, followed by Shanghai, Seoul, and ending in Tokyo. Each of these cities will be stage for a 3-day pop-up store in partnership with the respective city’s Patta retailer and offer limited edition Patta Asia Tour products. With every pop-up event we aim to bring the true Patta feeling to our Asian friends and family. Keep an eye on our website and social media accounts for all updates.
You can find the full recap of the Bangkok stop, HERE.
We are proud to present the first pop-up stop of the Patta 2017 Asia Tour. We are bringing the Patta feeling to Bangkok, Thailand from Saturday November 4 - Sunday, November 5 at the 24 Kilates Bangkok store.
For this occasion we are releasing a special Patta 2017 Asia Tour Bangkok capsule collection, consisting of Patta Script Logo Bangkok T-shirt, Patta Asia Tour Longsleeve, Patta Throwback Hooded Sweater in White and Navy, Patta Asia Tour City Sports Cap, and Nike x Patta Running Team Asia Tour City Jersey.
To celebrate the Bangkok pop-up store and Thai culture, we also did an special one off collaboration with Fairtex to create the Fairftex x Patta Box Short.
All aforementioned products will only be available at the Patta 2017 Asia Tour Bangkok pop-up in Bangkok. Keep an eye on our website for further updates about Bangkok and upcoming Asia Tour pop up shops. Get a closer look on all products, HERE.
Patta 2017 Asia Tour Bangkok Pop Up Shop
Thursday, November 4 - Sunday, November 5
24 KILATES BANGKOK
Twenty-four Black Book Co., Ltd.
11 Soi 13 Seri 2 Rd., Huamark, Bangkapi
Bangkok, Thailand 10250
Friday, November 3 - 8PM - 11:30PM
Soi Thonglor, Sukhumvit 55 Rd.
PATTA SOUNDSYSTEM BANGKOK PARTY
Celebrating the opening of the Patta 2017 Asia Tour Bangkok Pop-Up store, Patta Soundsystem is throwing a party on Friday, November 3rd at Blaq Lyte. Patta Soundsystem DJ’s SP and Abstract alongside local heroes Lacoste and Whatdafrog will get you up to steam and get you dancing until the early morning.
Prior to the event there will be an extended Pop-Up shop on the roof of Blaq Lyte where you can purchase all the Patta 2017 Asia Tour Bangkok products.
After working in the skateboarding industry, Pol and his partner Ricky opened 24 Kilates in 2005, being tired of working for someone else. Feeling the need to offer Barcelona a new streetwear spot, Pol and Ricky set sail. 24 Kilates has released numerous collaborations with brands such as ASICS, Diadora and also Patta, solidifying their presence and consistency in the local scene and international success.
Next to being shop-owners, Pol and Ricky are also DJ’s and avid travellers. After visiting Bangkok several times, they fell in love with the country and the people, and decided that Bangkok will be their next destination for expansion.
The duo met Natty on one of their trips through the Bangkok DJ Scene. They made Natty their business partner and opened 24 Kilates Bangkok in 2015. 24 kilates Bangkok presents their clothes as precious art pieces, and if you take look at the store in Bangkok, you will understand. With the gold interior and large vault in the back, it gives you the feeling like you walked into a bank.
ASIA TOUR Q&A: 24 KILATES
In line with our upcoming Asia tour we want to shine some extra light on our Asian partners that helped us. Starting off with 24 Kilates with whom we are going to have a pop-up shop in Bangkok. We asked them a couple of questions to see what keeps them busy. You can read the full interview, HERE
You can find the full recap of the Shanghai stop, HERE
Being warmly welcomed in Bangkok for our first stop of the Patta 2017 Asia Tour we are moving on to our second stop of the tour: Shanghai, China.
We will be opening the Pop-Up from Thursday, November 9 - Sunday, November 12 at the DOE Xin Tian Di store.
Yet again we will release a special Patta 2017 Asia Tour capsule collection, this time Shanghai-themed, including a Patta Script Logo Shanghai T-shirt, Patta Asia Tour Longsleeve, Patta Throwback Hooded Sweater in White and Navy, Patta Asia Tour City Sports Cap, and Nike x Patta Running Team Asia Tour City Jersey.
To celebrate the Shanghai pop-up store and Chinese culture, we also did an special one off collaboration with Wuyuantang to create a Patta 2017 Asia Tour Shanghai Kung Fu Jacket.
All aforementioned products will only be available at the Patta 2017 Asia Tour Shanghai Pop-Up in Shanghai. Keep an eye on our website for further updates about Shanghai and upcoming Asia Tour Pop-Up Shops. Get a closer look on all products, HERE.
Patta 2017 Asia Tour Shanghai Pop-Up Shop
Thursday, November 9 - Sunday, November 12
DOE Shanghai Xintiandi
168 Shanghai Hubin Road
YETI OUT X PATTA SOUNDSYSTEM SHANGHAI PARTY
To celebrate our second stop of the Patta 2017 Asia Tour which is Shanghai, we decided to join forces with Yeti Out for a special Patta Soundsystem party.
We are proud to announce that Yeti Out will be presenting the Patta Soundsystem Shanghai party in Arkham, Shanghai on Friday, November 10.
For this occasion the Patta Soundsystem members DJ Abstract, Mairo Nawaz and MC Lentini are assisted by Yeti Out founders Tom & Arthur.
Yeti Out presents Patta Soundsystem Shanghai Stop Party
November 10 - 22:00 - Late
Dj’s: DJ Abstrtact, Mairo Nawaz, Tom Yeti, Arthur Yeti
Venue: Arkham Shanghai
B1/F, 168 JULU LU, near RUIJIN YI LU
Shanghai-based DOE was founded in 2014 by Himm Wonn and Terry Zhu who both have a long history in the culture. Himm as the founder of Urban Magazine, the first magazine of its kind in China that brought a holistic awareness of global urban culture to the Chinese youth, and Terry who led several team for brands such as Nike, Converse I.T and Gucci.
DOE is meant to be a spot that invites people to hang out and encourages to connect, keep critical thinking and create self-awareness, hence the coffee shop within their Tong Ren Lu location.
Tong Ren Lu as the original location of DOE is a street-level pinnacle sneaker-focused store, while their second newly opened location at Xin Tian Di features many of the top global menswear brands showcased alongside up-and-coming local Chinese designers.
“DOE”, a variation of the words bro, homie, dog, friend or acquaintance, has put itself on the map by organising pop-up events and collaborations such as Heat Wave and Stüssy. DOE is an official Patta stockist and will be our second stop on the Patta 2017 Asia Tour, with a pop-up store from Thursday, November 9 - Sunday, November 12, offering limited edition Patta Asia Tour products and more.
ASIA TOUR Q&A: DOE
Second stop of our Patta 2017 Asia Tour will be in China, with Shanghai-based streetwear store and brand DOE as our partner. We had a chat with the DOE team to get to know what keeps them going. You can read the full interview, HERE.
You can find the full recap of the Seoul stop, HERE.
As the Patta 2017 Asia Tour is in full effect, we now arrive at our third destination, Seoul. We will be opening shop from Thursday, November 16 - Sunday, November 19 at the WORSKOUT Apgujeong store.
For our Seoul stop we have collaborated with Daesun to create a limited number of Patta 2017 Asia Tour Soju bottles and shot glasses. Next to the Soju, we will have the Patta 2017 Asia Tour capsule collection, consisting of Patta Script Logo Seoul T-shirt, Patta Asia Tour Longsleeve, Patta Throwback Hooded Sweater in White and Navy, Patta Asia Tour City Sports Cap, and Nike x Patta Running Team Asia Tour City Jersey.
All aforementioned products will only be available at the Patta 2017 Asia Tour Seoul Pop-Up in Seoul. Keep an eye on our website for further updates about Seoul and upcoming Asia Tour Pop-Up shops. Patta 2017 Asia Tour Seoul Pop-Up Shop Thursday, November 16 - Sunday, November 19.
Worksout Seolleung-ro 157-gil,
PATTA SOUNDSYSTEM SEOUL PARTY
Celebrating the third stop of the Patta 2017 Asia Tour, we are bringing Patta Soundsystem to Seoul. In collaborating with Cakeshop and WORKSOUT we are throwing a party on Friday, November 17 at Cakeshop, Seoul.
The Patta Soundsystem Dj’s, Vic Crezée and Mairo Nawaz, will be accompanied by Korean heavyweights Soulscape & JNS with Patta Soundsystem manager Lyrical Tie as master of ceremonie.Patta Soundsystem Seoul Party November 17 - 10:00 PM - LateDJ: Soulscape, JNS, Mairo Nawaz & Vic CrezéeHost: Lyrical TieVenue: Cakeshop
134 Itaewon-ro, Seoul
WORKSOUT established in 2003 as an online store focusing on footwear and offering brands such as Stüssy, RVCA and Recon. At the time, Korean streetwear culture was mostly inspired by Japan and snowboarding, but WORKSOUT brought different brands to the Korean cities.
After establishing in Apgujeong and receiving the support of locals and the area’s many exchange students from all over the world, WORKSOUT gradually elevated its reputation as a must-visit destination.
The signing of distribution deals with established brands like Carhartt WIP and Brixton set the stage for further expansion, including 2 additional stores stocking a wide variety of brands, including Patta. In addition a new flagship store is in the works for 2018.
WORKSOUT in Seoul will be our third stop of the Patta 2017 Asia Tour. We will host a pop-up store from Thursday, November 16 - Sunday, November 19, offering limited edition Patta Asia Tour products and more.
ASIA TOUR Q&A: WORKSOUT
With WORKSOUT Seoul as the third stop of the Patta 2017 Asia Tour, we had a little chat with Sean about WORKSOUT and what to do in Seoul aside from to Gangnam...You can read the full interview, HERE
You can find the full recap of the Tokyo stop, HERE.
We have reached the final destination of the Patta 2017 Asia Tour, Tokyo.
The Tokyo pop-up shop will be held at the BEAMS T Harajuku store from Friday, November 24 - Sunday, November 26.
To celebrate our Tokyo stop we have collaborated with Loopwheeler and Kuumba. Together with Loopwheeler we created a limited Loopwheeler x Patta Button Up Cardigan Sweater in White & Black. For our collaboration with Kuumba we produced a special Patta incense set consisting off a incense holder and a pack of incense sticks with a musk fragrant.
Next to the incense and the Button Up Cardigan Sweater, we will have the Patta 2017 Asia Tour capsule collection, consisting of Patta Script Logo Tokyo T-shirt, Patta Asia Tour Longsleeve, Patta Throwback Hooded Sweater in White and Navy, Patta Asia Tour City Sports Cap, and Nike x Patta Running Team Asia Tour City Jersey.
All aforementioned products will only be available at the Patta 2017 Asia Tour Tokyo Pop-Up. Keep an eye on our website for all information about the Tokyo pop-up and Asia tour updates Patta 2017 Asia Tour Tokyo Pop-Up Shop Friday, November 24 - Sunday, November 26. Get a closer look of all the products, HERE.
Address:BEAMS T 1F/2F 3-24-7Jingumae Shibuya-ku,Tokyo
PATTA SOUNDSYSTEM TOKYO PARTY
Celebrating the last stop of the tour Patta Soundsystem will strike down at Contact, Tokyo for a well deserved closing party. Our own Dj’s, Vic Crezée & Jeff Solo together with MC Lyrical Tie, will be supported by Japanese Dj Lono3. The Party will be held on Friday, November 24 from 10PM till late at Contact, Tokyo.
Patta Soundsystem Tokyo Party
November 24 - 10:00 PM - Late
DJ's: Lono3, Vic Crezée & Jeff Solo Host: Lyrical Tie
Venue: ContactAddress: Shintaiso Building B2F2-10-12 Dogenzaka, Shibuya-ku, Tokyo, 150-0043
In 1976 Yo Shitara opened a small store in Harajuku, Tokyo. Feeling that there was a demand for American culture and especially American fashion, Yo Shitara started offering Tokyo the “American life”. Being one of the first stores in the Harajuku area, BEAMS vastly gained notoriety.
The Vietnamese war had just ended, and the music also took a light, bright and airy California feeling. Etsuzo Shitara being the designer, invested time and effort to develop the perfect fit and create original pieces. In due time, BEAMS established itself as one of the most popular Japanese fashion retailers and brand, and to this day continue to present quality products. BEAMS’ goal is to expand the possibilities of Japanese youth culture.
Their focus also lays on authentic Japanese products with in-house brands that include BEAMS F, BEAMS BOY, EFFE, BEAMS LIGHTS, BEAMS PLUS, and multiple stores throughout Japan and worldwide.
BEAMS T will be the last stop of the Patta 2017 Asia Tour with a pop up store from Thursday, November 23 - Sunday, November 26, offering limited limited edition Patta Asia Tour products and more.
ASIA TOUR Q&A: BEAMS
In line with our upcoming Asia tour we want to shine some extra light on our Asian partners that helped us. We talked with Kentaro Kuwabara of BEAMS T with whom we are going to have a pop-up shop in Tokyo. We asked them a couple of questions to see what keeps them busy. You can read the full interview, HERE