ASICS "Patta Exclusive"
Patta is proud to present the ASICS GEL-Lyte ||| “Patta Exclusive”. An ASICS GEL-Lyte III SMU (special make up) designed by Patta. The ASICS GEL-Lyte III “Patta Exclusive” combines birch and burgundy as base colors for the upper materials, which consists of nubuck and premium suede. Detailed features include a perforated toe box, 3M reflective heel logo and underlay beneath the ASICS striping. Every pair comes with a rubber “Patta Exclusive” keychain hangtag. The ASICS GEL-Lyte “Patta Exclusive” is now available at Patta stores in Amsterdam, London and online
ASICS and Patta celebrate their long relationship with a Patta-exclusive SMU. This SMU (Special Make Up), is a partnership between the two brands to create an exclusive colorway which will only be available at the Patta stores in Amsterdam, London and online at patta.nl. The selected silhouette is one of Patta's favourite models from the ASICS catalog: The classic ASICS GEL-Lyte III, which also happens to be the model of choice that jumpstarted Patta's relationship with ASICS in 2007. Patta and ASICS have chosen for an SMU to bring back the feel of the old sneaker scene, bringing back the times where sneaker releases were about a certain model and colorway, and not about who's the collaborating partner or the exclusivity of the product. We want to give every sneaker enthusiast a chance to purchase the shoes.
A DECADE OF PATTA x ASICS
It has been over 10 years since Patta and ASICS first connected to build on a longterm working relationship and collaborate on various footwear projects. More than a decade later this partnership is still going strong with more collaborative projects on the horizon, but first let’s take a trip down memory lane with past Patta x ASICS collaborations.
Patta x ASICS GEL-Lyte III (2007)
The Patta x ASICS GEL-Lyte III holds a special place in our list of collaborative works because it's our first real collaboration with a major footwear brand bearing our logo on the shoe, and also marked the return of this particular model. We went all out on these to make them stand out amids. The split tongue on the GEL Lyte III is unconventional as is, and we took it beyond that by applying an unorthodox colorway and elements based on Amsterdam's Coat of Arms (red, black and three Saint Andrew's Crosses), mixed with Patta green. We also included 3M reflective material, a speckled midsole, printed inner lining and mismatched sockliners. Each pair came with multiple laces and instead of a regular box, the shoes were packaged in a matching sports backpack. Side products included a t-shirt, a New Era fitted cap and a varsity jacket in collaboration with Trainerspotter. This release also marked the first time we had overnight queues in front of the store.
Patta x ASICS GEL Lyte Speed (2009)
After the success of 2007's GEL Lyte III collaboration, we teamed up again with ASICS, who were in the process of retro'ing the Gel Lyte Speed-model. In the winter of 2007 we released a limited artist series of sweaters with reworked Patta logos by graphic artists Boris "Delta" Tellegen, Parra and Eric Elms. With the artist's consent we decided to bring back those graphics and colors to apply on the Gel Lyte Speed model to create a pack. The three pairs vary in material choice, color up and characteristics, but all share a white midsole and white toebox for continuity. The black "Delta" version features 3M reflective elements, making them stand out only in certain light conditions. The purple "Elms" is the all-rounder with warm and cool properties through its hues of purple and blue. The red "Parra" is playful with the signature Parra color combinations and patent leather details. Each pair also features corresponding artwork on the inner lining and footbeds. Similar to the Patta GEL Lyte III, every pair came in a matching backpack instead of a shoebox. 3 lightweight ASICS jackets were also thrown in the mix to complete the pack.
Patta x ASICS GEL Saga (2011)
In 2011 we got together with ASICS for our third contribution to their 'Family and Friends' releases and again, reintroduced a model from the archives. To take it back home, we used the GEL Saga silhouette as an homage to the first ASICS collaboration we did which put us on the map. We injected the same trademark Amsterdam colors: Red, black and white alongside a pinch of Patta green. The St. Andrews crosses reappear embroidered on the tongue, semi-hidden. The upper construction incorporates mixed materials including rubberized leather, perforated suede, and pony hair, all atop an off white midsole. These came with a set a co-branded gloves to protect your hands from the Dutch weather circumstances.
Patta x ASICS GEL Respector (2016)
After a collaboration hiatus, we reconnected with ASICS in 2016 to work on a new project. The Patta x ASICS GEL Respector touches on ASICS' Japanese roots: The vibrant color palette was inspired by rich, colourful anime films and characters such as tropical fish and mythological creatures. The upper is comprised of overlays in methyl blue premium suede, with flame orange striping and marine green accents juxtaposed against a grey perforated nubuck base. Details include 3M striping underlay, custom tongue pulls, embossed logos on the heel, branded sockliners, and matching laces in flat and rope options. A lucky few were rewarded with an exclusive Patta x ASICS camp set, which included a camp chair, Rains poncho, fleece blanket and Sigg drink bottle.