What started out as an experiment in cushioning in 1987, turned into one of the most iconic silhouettes the swoosh has ever created. The Air Max 1 has been praised throughout the years and has been popular across all demographics. 2020 sees the release of another sin-city inspired iteration of the Air Max 1. Covered in premium materials all over, this Max 1 Amsterdam is aimed at those with a fine taste in air.
Obviously, due to the COVID-19 safety measures, the city of Amsterdam has been practically abandoned. We called on our friend, portrait and documentary photographer Dennis Branko for a stroll past some iconic spots in the city and a photo shoot, peep the result here.
This heavy hitter AM1 is covered in tumbled leather, premium suede, nubuck and a bit of corduroy on the heel. All of this has a brick-inspired color palette referring to the city's many rustic brick buildings and paved roads in the historical city center. The green swoosh is a small hint at the painted window frames of the canal houses, iconically seen all over Amsterdam. The capital's three crosses are embroidered on the side panel along with a red mini swoosh on the other side. Finishing off this tribute to the city we all love & hate is an embroidered ode to the canals, sitting on the heel.