What went down at Sizzer x Music Matters

During Amsterdam Dance Event, Patta linked up with Sizzer and Music Matters to showcase how important music is to our culture and communities. This took shape in the form of a women+ writing camp hosted at SAE Amsterdam.

Picture this: 16 talented ladies diving into the She Writes camp, connecting with upcoming female artists as well as a coaching line-up of established music professionals, and crafting tunes based on real advertising briefings for a solid two days. Then, on the third day, these talented ladies got valuable feedback on their tracks from two inspiring advertising industry leaders. The She Writes camp wasn't just about creating music but about providing insights into the ad meets music industry for the next generation of creatives. The tracks made during the camp in SAE’s professional studios will find a home in Sizzer's catalog and might be featured in future commercials. During the event, the participants were gifted styles from the latest Patta Femme collection.