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  • Get Familiar: Saràh Phenom

    Get Familiar: Saràh Phenom

    Interview by Passion DzengaSaràh Phenom is a bold artist whose music and fashion break boundaries, blending global influences with her unique sense of self. Born in Rwanda and later moving to Europe, Saràh’s eclectic tastes and distinctive worldview set her apart from a young age. She often felt like an "alien" due to her different way of thinking, and this sense of individuality continues to shape her artistry. Her teachers dubbed her "Phenom," recognizing her as a true phenomenon.From early on, Saràh was captivated by music and fashion, inspired by everything from music videos to vintage European fashion. As a child, she was drawn to expressing herself through these mediums, forging deep connections with people from diverse backgrounds. Now based in London, Saràh embraces a "little fantasy world" of her own, where she navigates life and art with a fearless, non-linear approach.Her EP, girl, is a vibrant collection of tracks that reflect two years of personal growth and experiences. With themes of empowerment, self-discovery, and the beauty of imperfection, the EP showcases Saràh’s musical range and unapologetic confidence. Drawing from influences contemporary pop music, and her grandfather’s love for Latin and classical music, Saràh’s sound is a fusion of rhythms, melodies, and raw emotion. Join us as we get familiar with Saràh Phenom.How did your childhood in Rwanda shape your artistic vision and identity?It made me stronger, definitely tougher, but also very open-minded! I grew up surrounded by people from all over the world, so from an early age, I was introduced to and became interested in multiple cultures.You mention feeling like an "alien" due to your unique way of thinking. Can you elaborate on what that means for you and how it influences your creativity?I’ve always felt alienated. It’s like my brain thinks completely differently from the people around me, which makes me view the world in a unique way.Who were your biggest musical influences growing up, and how did they impact your approach to music and fashion?Kanye West, Gwen Stefani, Lady Gaga, Beyoncé, and Rihanna were my biggest inspirations. Sonically and visually, they had the strongest impact on my life. Their vision and artistic expression were unapologetic and erratic, which was a revelation for me as someone coming from a place as conservative as Rwanda.You have a strong connection to fashion. How does your personal style reflect your music and vice versa?A lot of times, I make soundtracks for my life situations, so I have a song for every occasion! Can you walk us through the inspiration behind your  EP, girl? What themes and emotions are you exploring in this work?I’m exploring growth, self-discovery, and motivation. I’m talking about my transition from girl to woman, moving to a big city, navigating my industry, and growing as a person—finding motivation in the small things along the way.You describe your music as a cathartic expression of your feelings. How do you channel your experiences into your songwriting?I live through them and then go into the studio. I get a conversation going with collaborators, we cook up something, and I end up laying down melodies and lyrics. If I have writers with me, we fill in the gaps. It’s as direct as that!What does your creative process look like when you’re composing music? Do you have any rituals or routines that help you get into the zone?I do a few vocal exercises, drink tea, and stretch—nothing too crazy (that I can think of)!How does your work address themes of women's power and the beauty of imperfection? What message do you hope listeners take away from your songs?I hope they have fun and feel inspired to create! I want them to take away the message that they can do anything they set their minds to, not to compromise on things they don’t genuinely feel, and to put themselves first at all times (which I haven’t been doing a lot of lately). Also, it’s okay to be different and try new things!Your music transcends geographical boundaries. How do you integrate your diverse experiences into a cohesive artistic vision?By collaborating with like-minded people who also have diverse backgrounds! For this EP, it was crucial for me to work with people who understood the broad scope we were aiming for, and together we were able to narrow it down and conceptualize the project.You mention navigating the complexities of life in a unique way. How do you stay grounded amidst the chaos and fast-paced nature of your journey?I don’t —but then I write about what I’ve learned from being devious or all over the place. It depends on the season I’m in! I know the pressure and chaos will get worse, but what keeps me grounded in general are my sisters and cousins. They care a lot about me and always check in. I love them with all my heart, and my faith keeps me strong.What do you hope to achieve through your music in terms of connecting with your audience?I hope I can touch a part of them they didn’t even know they needed to be touched! I share my experiences, and I hope someone out there can relate the way I do.Looking ahead, what are your dreams and goals for your music career and artistic endeavors?I have so many! One big dream is to perform in stadiums and collaborate with my favorite artists, as well as other up-and-coming artists I really admire. I want to win awards and break boundaries for other Black women who experiment with different sounds without being put into boxes.You describe living in a "little fantasy world." What does that look like for you in everyday life?It’s actually very hard. I get called delusional almost every day, but at the end of the day, it’s just how I choose to live my life, and it’s truly pushed me to great heights. I’m sure it will continue to do so! You control your own reality.If you could collaborate with any artist from your diverse list of influences, who would it be and why?I absolutely love Banks—I've always been a fan—and Kanye West, because I feel like the collaboration could either be musically daring and beautiful or lyrically totally outrageous! Either way, it would be amazing!What do you want your legacy to be in the music and fashion industries?I want to become a household name! I want to be a voice for the misunderstood, the forgotten, and those who haven’t had a chance to express themselves.You can stream Saràh Phenom's latest project girl now 
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  • Get Familiar: Manso̶U̶R̶

    Get Familiar: Manso̶U̶R̶

    Interview by Passion Dzenga | Photography by Adam ZM Meet MANSO̶U̶R̶ , the rising star making waves with his new psychedelic EP ‘not disturb’ featuring Sam Wise, Kadiata, El Londo and Rxlls. From spinning sets for big names like JEAN PAUL GAULTIER and NIKE to crafting his own sound, MANSO̶U̶R̶ is br
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  • Get Familiar: Macksta C

    Get Familiar: Macksta C

    Interview by Victor Crezée & Passion Dzenga | Photography by Henrik Dieber & Jonathan Pieterse Get familiar with Macksta C , a prominent Memphis rap-focused musician, collector, designer and archivist. Originally hailing from Hamburg and now based in Amsterdam, Macksta C has made a significant mark
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  • Get Familiar: Sabri

    Get Familiar: Sabri

    Interview by Passion Dzenga Today, we’re chopping it up with SABRI - a soulful artist blending R&B, Hip-Hop, and Pop with her own raw edge. Born to a Moroccan father and Algerian mother, SABRI got hooked on music early, vibing to icons like Lauryn Hill, Aaliyah, and Mary J. Blige before she could ev
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  • Get Familiar: Rio Rainz

    Get Familiar: Rio Rainz

    Interview by Passion Dzenga | Photography by Alistair McVeigh Today, we’re linking up with one of the UK’s freshest talents, East London’s Rio Rainz. Whether he’s hitting soulful notes, dropping raw bars, or blending alt-R&B and rap, Rio’s bringing a whole new vibe. The BAD video? Pure energy - Rio
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  • Get Familiar: Salimata

    Get Familiar: Salimata

    Interview by Passion Dzenga | Photography by Maurice van der Meijs Hailing from Brooklyn, SALIMATA has recently been making noise in the New York Hip-Hop scene and abroad. Her colorful world, confident personality and poetry infused raps catch the attention of anyone present in the room. After her d
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  • Get Familiar: Jumbi

    Get Familiar: Jumbi

    interview by Passion Dzenga | Photography by Fabrice Bourgelle & Galen Bullivant Today, we have the pleasure of speaking with Bradley Zero Phillip and Nathaniel Williams, the visionary founders of Jumbi. Located in Peckham’s Copeland Park, Jumbi was created with the mission of establishing a safer,
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  • Get Familiar: Tek.Lun

    Get Familiar: Tek.Lun

    Allow us to introduce Tek.Lun, a 21-year-old musician based in Los Angeles, originally from Baltimore. He began his musical journey at a young age and drew inspiration from Baltimore's rich music scene. Tek.Lun's music blends various genres, including house, soul, funk, folk, bass, and drums, result
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  • Get Familiar: Harry Femer

    Get Familiar: Harry Femer

    How did growing up in Kruiskade influence your early love for hip-hop and music in general? My father, Jah Red, is a reggae artist, so from a young age, I was heavily influenced by reggae and the Rastafarian culture and lifestyle. Growing up with reggae music, artists like Michael Prophet, Dennis Br
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  • Get Familiar: Blaze Yl

    Get Familiar: Blaze Yl

    Interview by Passion Dzenga | Photography by Eddie Davies Joining us today is a true force in the UK rap scene, Blaze YL . Starting his musical journey at just 13 years old as the youngest member of the genre-blurring rap collective House of Pharaohs, Blaze has carved out a unique space for himself
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  • Get Familiar: Chinnamasta

    Get Familiar: Chinnamasta

    In the realm of pulsating rhythms and sonic explorations, Chinnamasta stands as a luminary figure, intricately weaving the vibrant tapestry of Caribbean riddims with contemporary beats. As the creative mastermind behind the latest Patta SS24 Mixtape , her name resonates across club spaces and festiv
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  • Get Familiar: Kurashi

    Get Familiar: Kurashi

    In the heart of a vibrant movement to celebrate and preserve Curaçaoan culture, Kurashi emerges as more than just a collective—it's a testament to passion and identity. Born from a fervent desire to amplify the rich heritage of Curaçao, Kurashi has swiftly evolved into a dynamic force, melding music
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  • Get Familiar: Sheila Pinas, Meredith Joeroeja, Thirza King & Zöe Bab

    Get Familiar: Sheila Pinas, Meredith Joeroeja, Thirza King & Zöe Bab

    Meredith, Sheila, Kapitein van Christiaankondre, Galibi Ricardo Pané, Zoe and Thirza In the heart of South America, a unique journey unfolded as a group of pioneering women ventured to document Patta's latest Spring/Summer 2024 collection. We spoke to Sheila Pinas , Thirza King , and Zöe Bab to get
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  • Get Familiar: Rebeca Bomani

    Get Familiar: Rebeca Bomani

    Rebeca Bomani stands as a beacon of both grace and determination. Hailing from the streets of Brazil, Rebeca's journey to prominence in the modeling industry is not just a tale of glamour, but one infused with grit, perseverance, and a deep-rooted sense of identity. Born into a marginalized backgrou
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  • Get Familiar: Sam Akpro

    Get Familiar: Sam Akpro

    Interview by Passion Dzenga | Photography by Raymond van Mil Hailing from the vibrant streets of Peckham in South-East London, Sam Akpro is not your typical singer-songwriter. His music is a kaleidoscope of sound, a fusion of fuzzed-out guitars and digi-drums that creates an inimitable sonic landsca
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  • Get Familiar: New Style

    Get Familiar: New Style

    INTERVIEW BY ZOE BAB, PHOTO BY SHEILA PINAS & THIRZA KING With New Style Band members: Lead singer: Denishio Cooman aka Boto, keyboardist: Booy Kwadjanie , Vocalist: Jonothan Grootfaam and New Style Manager: Elven Kensenhuis. Patta marks its 20-year milestone with a celebration, paying homage to its
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